Sin City Reboot

Been working on setting up this new portal for Sin City Delights, working hard on finding the best avenue to sell their amazing product line. The last version was a step forward, but this one is the icing on the cake and can only get better.

Sin City Delights
Sin City Delights: New Version

There might be some tweaks here and there, but I think we finally hit our groove. We launched the original version back in December/11 and it started doing more business than the old version did all year.

Unfortunately a problematic Paypal, with it’s often impossible to reason customer service, put up a barrier for business on the site. We moved on to Amazon Payments with an adjusted version of the site that brought on yet another surge of business (above).

This has been a living experiment and while the goal has been to sell product on this site, it has also been a test to find the most hospitable environment and strongest platform for product sales. This new POS system will use Authorize.Net. We peeled away from Amazon only because it was requiring buyers to have an Amazon account.

The new version of the site will launch next week and will hopefully really bring a lot of momentum to sales.


I have wrapped up my last biggest project and am monitoring Sin City Delights right now as I am working with this client on a new ad campaign through  Facebook to see if it generates more traffic and sales. So looking on different resources for a new project to dive into.

Being entrepreneurial is a challenge as I may not be as adept to it as I thought. I run things smart and maybe have made too many concessions, but I will do my best to make a client’s projects shine.

All too many times I have laymen who want to hire me and then direct the whole thing. In one case a client’s question regarding a basically static site was… “How much bandwidth do I get?” When I asked him why he was concerned about that he could not tell me, it was something a friend told him about.

Then later, “What if I want to put video on the site?” WordPress will let you load video right on the site as easy as inserting an image, but with tools like YouTube and Vimeo around (especially for your small business) why would that be a worry?

In the end the strange questions using industry related buzzwords kept piling things on top of each other without any research or knowledge as to why it would be there. I want flash: why? I want pictures popping up when you mouse over: why?

What is the story you want to tell?

This is what I ask every client. Keep the story consistent, don’t confuse your mission, put information you want people to see so they opt into what you are selling or offering.

One client wanted to post a picture of a motorcycle he was selling on his restaurant site… my advice was to just use craigslist.

Clients are writing the checks and will get what they want, but I will do everything I can to keep them from throwing away that money. You hired me for a reason. Trust me. By working together we will end of creating something uh-maze-zing!

Sin City Delights

Less than a year ago I contracted with this freelance client to build their first step into online internet retail sales.

Updated Site Design / Shopping Cart

This is the latest version. I had to build a new shopping cart system quickly. The Paypal cart that was was installed fell out; Paypal has been unreliable. However, this elected to go with Amazon Payments which turned out to be much better.

Not to waste your time on the interim design. The original design is something to see and I welcome any thoughts.

I also manage this client’s social media; mostly Facebook and Twitter. There is a Yelp and a few other channels I post in for them.

Back to Business

Although a majority of my sites lately have been in WordPress, it was a treat to take on a recent contract position through Robert Half Technology to work with a great Vegas company my last two weeks there.  The reason I want to show this work on this particular site is that I was given a Photoshop template and had to dice it up and make it fit the flavor the company was re-branding toward.

Purchased template with layersThis was one of a few web sites they had me there to assist with, but this one needed to be built from scratch.

The template for this web development company was bright and colorful compared to their existing web strategy and also needed an updated logo matching the new color scheme.

My job was to make that work and then transfer all their copy over to it almost exactly with a lot of general edits.

Using Photoshop to slice this up minus the redundant elements of the graphic, or items that could be created through CSS or HTML, I had everything I need to make this in the image of the executives for the company.

eTech Productions new site

With a little help from a photostock site, this is what I proposed to the management and they liked a lot.

I enjoyed working there and I do not want to take anything away from what this company offers for their design aesthetic. I worked with their principle designer closely and was graciously given some licence to prove my skills.