Apathy was my enemy. Maybe it was just ego (id)? But I have one client who came to me originally to improve his SEO on a site that was originally created in the 90’s. His position in the search engines was dismal at best, but there were a lot more reasons than SEO what was working against him.
With that, it’s easy to dismiss the possibility of this client ever seeing a decent SEO placement, especially since he is not willing to invest the time and energy to generate not only content but networks back to his site.
For about a week, the new and updated site, increased his position by 50%. Which means when he showed up on page 8 of searches he peaked at page 4, but then slowly began sinking back to page 6.
Admittedly, I am not an expert on SEO. Based on some schooling under an expert and some of my reading I thought I had some really good knowledge. And I do. I got a little lazy. I really got a little unsure about some aspects of this monster and doubted some of the steps needed to amp a page up with SEO friendly content.
If anyone is asking ‘what’ SEO is… it is Search Engine Optimization. EVERYONE wants their SEO placement in Google, Yahoo and Bing to be ahead of the others. Yes, everyone.
Through a conference call recently with Al from Market Connection, a self proclaimed SEO expert, we buddied up on my business clients site and went through things we could do. All the way through the conversation my ego was being self inflated as I thought how I knew much of what he was saying – in fact implemented much of it. BUT… I missed a lot of key elements and was a little embarrassed and humbled.
Spent the day yesterday creating a whole new site. And yes, WordPress was something Al said was a great idea.
Al is one of those guys who is the Marketing Guru. Al Johnson has a professional site called Market Connection[dot]biz.