I have wrapped up my last biggest project and am monitoring Sin City Delights right now as I am working with this client on a new ad campaign through Facebook to see if it generates more traffic and sales. So looking on different resources for a new project to dive into.
Being entrepreneurial is a challenge as I may not be as adept to it as I thought. I run things smart and maybe have made too many concessions, but I will do my best to make a client’s projects shine.
All too many times I have laymen who want to hire me and then direct the whole thing. In one case a client’s question regarding a basically static site was… “How much bandwidth do I get?” When I asked him why he was concerned about that he could not tell me, it was something a friend told him about.
Then later, “What if I want to put video on the site?” WordPress will let you load video right on the site as easy as inserting an image, but with tools like YouTube and Vimeo around (especially for your small business) why would that be a worry?
In the end the strange questions using industry related buzzwords kept piling things on top of each other without any research or knowledge as to why it would be there. I want flash: why? I want pictures popping up when you mouse over: why?
What is the story you want to tell?
This is what I ask every client. Keep the story consistent, don’t confuse your mission, put information you want people to see so they opt into what you are selling or offering.
One client wanted to post a picture of a motorcycle he was selling on his restaurant site… my advice was to just use craigslist.
Clients are writing the checks and will get what they want, but I will do everything I can to keep them from throwing away that money. You hired me for a reason. Trust me. By working together we will end of creating something uh-maze-zing!